Press Release plan
Story Planner’s press release template ensures you cover all the points journalist need for a news or magazine story. This press release plan might help you promote a business or product launch, or publicise an issue or campaign in a local newspaper.
Some tips when sending a press release:
- Know the media you are sending it to and make sure it fits their publication.
- Keep it short, preferably no more than 1 page.
- The headline should be brief, ideally 8 words or less. Use this as the subject heading of your email.
- Send the press release in the body of the email rather than as an attachment.
- Send a photo or image too if you feel this will enhance your story.